"I teach a 'System' of activities based on over 45 years of on street selling."
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"Since implementing Larry's System, we have increased our long term billing 40% and overall billing 33%."  Dave Birnie, Owner/GM KCNI/KBBN Broken Bow, NE


Radio Marketers Sell More!

My continuous sales training will provide methods, ideas and tools to develop your salespeople into better marketers and assist in the continued growth of your station. Advertising and sales training have much in common, it takes consistency & repetition for the best results. 

I have trained many 'TOP SELLERS'!

Many different markets across the country have found my realistic approach and 'HOW TO' to be rewarding. I do not teach theory nor am I a sideshow, but rather I teach successful methods that have been producing successful results for years. 

One on One Approach

Continuous sales training and support will give your salespeople the needed confidence to ask for the clients budget, increase sales while building their personal sales foundation and help you cut down on unnecessary sales turnover.

"Thanks Larry! As of right now, I'm $215.00 away from my August goal and it's the 3rd of the month.  Without this 'System' that would not be possible."  Charlene Giffin FM99 Red Lodge, MT

Client Testimonials

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Hear what Larry's clients say about his training and the 'System'.  Click here for audio.

Contact me at Larry E. Bauer  

My 'SYSTEM' Works

This program will be of great value in helping develop a solid team of marketers through the utilization of my managerial and sales experience, materials and methods. With market changes, growth opportunities and challenges, sales training is the one element that will help you drive your sales.  Together we will develop self managed individuals that will give you greater productivity. Educated and prepared MARKETERS will sell more by building strong relationships with their clients. 

"If you are not doing these seminars, you are losing money.  It's as simple as that!"  Jeff Oliphant owner FM99 Red Lodge, MT

What your sales people will learn

  • How to be a top-biller.
  • Effectively positioning yourself as a marketing consultant.
  • How to help your clients actually plan their advertising.
  • The difference between a 'marketer' and a 'spot peddler'.
  • How to build a trust relationship.
  • How to conduct a successful needs analysis.
  • How to build consistent base billing and keep it!
  • The 'no tension' method for handling objections.
  • Stack pitching and financial sizing.

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